10.1.25

When Arid Blayne launched this summer, founder Arielle Cole introduced a sleepwear collection that answered a need she knew firsthand: stylish, comfortable sleepwear that keeps you cool. As she explains, “I suffer from depression and I was put on an SSRI, where one of the biggest side effects is night sweats. So I was looking into cooling sleepwear and there was just nothing cute or exciting that I would want to wear.” Drawing on her background in fashion, she set out to build a women’s sleepwear line that would be both stylish, and functional.

From the beginning, Arielle knew the feel of her fabric would be essential to her brand. She sampled from across the market and found herself disappointed: most fabrics were either too rough or ineffective. “I tried out a bunch of fabrics and was sweating right through them,” she says. “What I loved with Coolcore® is that it was the softest one and worked the best.” By mimicking the design of natural fibers, Coolcore® fabrics optimize wicking and evaporation, keeping sleepers cooler for longer without relying on coatings or chemical treatments. For Arielle, that meant she could build cooling sleepwear that truly delivered on its promise.

The results are impressing customers. “Everyone says it's super soft. It doesn't pill. It really holds up super well,” Arielle says. Customers who once struggled through restless, overheated nights now report cooler, more comfortable sleep. That balance of softness, durability, and function has given Arid Blayne the credibility it needs to stand out in a crowded category.

Looking ahead, Arid Blayne is expanding. With new collections on the horizon and continued collaboration with Coolcore®, Arid Blayne is poised to grow while staying true to its vision: making sleepwear that feels good, looks good, and supports better rest.