The Challenge

Everyone knows that nutrition is essential to performance in endurance sport, but heat can be a hidden limiter. Turns out that just a 2° increase in body temperature can seriously compromise metabolic rates. As experts in performance optimization, our partners at the The Feed saw an opportunity to help customers get the most out of their nutrition by staying cool.

The Solution

The Feed Cooling Towel uses Coolcore’s patented Biomimetic Fiber Geometry™, the same chemical-free technology behind the original cooling towel innovation that inspired Coolcore®. By optimizing fiber cross-sections to enhance moisture movement and evaporation, the towel delivers cooling with meaningful performance benefits.

Sized at 15" x 36" and made from 55% polyester / 45% recycled polyester, the towel activates with water—simply wet, wring, and snap to stay cool even in 100°F heat.

Results

Launched in July 2025, the towel has rave five-star reviews from customers at The Feed. Athletes praise its reliability in training, racing, and recovery.