Coolcore announced that Eric Schenker has joined the company as chief executive officer and majority owner. Previously, he was the CEO of Craft Sportswear NA, a performance apparel manufacturer.

“I am thrilled to join Coolcore at such a pivotal time in the apparel market,” said Schenker. “I’ve spent the past 20 years leading a company where thermal regulation in fabrics was critical to our business. I’ve seen thousands of textiles presented, and I’ve never been more excited about the convergence of innovation and sustainability in a category,” he added.