Princesses, witches, heroes and monsters, from kingdoms near and far, gathered by the thousands last week in Orlando for the annual runDisney Marathon. A week of races, winding runners (many costumed) through all four Walt Disney World Theme Parks (Epcot, Magic Kingdom, Animal Kingdom and Disney’s Hollywood Studios), it is the largest of all the runDisney events and this year it attracted over one-hundred thousand runners and supporters!
Mickey, Minnie, Goofy… all our favorite characters were there, and most all of them were competing in the full week of races. And, like many of the runners we’ve met recently, most all were nursing an injury of one kind or another.
Whether they were competing in the 5K, the 10K, the half-marathon, the full marathon or all of them (yes, some people ran in EVERY race!), Dr. Cool was there, ready to help runners recover with our revolutionary ice and compression wraps. The booth was busy the entire show with people coming in to check out what our colorful products were all about; getting their backs, thighs, knees, calves, ankles or feet wrapped; swapping war stories about running hurt.
I now understand why runners, in particular, hate letting injuries keep them from competing; as one runner explained to me, each day they are sidelined, they lose a step and that’s hard work lost. I guess that’s why our motto of Recovery on the Go resonates so strongly with them. Dr. Cool provides runners with the performance, simplicity and convenience they need to never stop doing what they love.
All in all, the event was a huge success! Seeing so many inspiring people and happy customers was… magical!